members 2 guests
Welcome, guest!
Register Free - get access to all features!

Editors: Julius Wiedemann & Gisela Kozak

Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he left the country to live in Japan for almost 4 years, where he worked in Tokyo as art editor for digital and design magazines. He subsequently joined TASCHEN as the editor in charge of digital titles and is currently based at the companyís headquarters in Cologne. In 2001, he edited the book Digital Beauties and since then has been building up TASCHENís digital collection.

Gisela Kozak was born in Argentina, where she got her degree in industrial design. After completing graduate studies in packaging, she moved to Japan to pursue a PhD in packaging and has been there for more than four years. She has also worked on graphic and web design and has published several articles about Japanese packaging.


Apart from the excellent cover, the first thing I remarked when I opened the book was the short introspective of Japanese lifestyle, organized as a collection of photographs in the first few pages: crowds, faces, urban architecture and outlying districts, composing a quick reference of Japanese lifestyle and visually sustaining the ďBIG IN JAPANĒ message from the front cover.
I havenít had contact with too many books on Japan and I didnít have too much knowledge about Japanese culture, apart from my online experience, so my personal contact with this book was that of a European designer, discovering (with great interest) aspects from a different culture and reacting to it as such.
I recommend reading the authors foreword before browsing thru images. Both authors introductions will give you a few guidelines on how to receive the book and will set a few facts and notions for a better understanding of Japanese visual culture.
The book is organized as a compendium of works divided in four sections: Packaging, Posters & Ads, Print and Web Design. I personally felt the need of a fifth section, Branding & Identity, but you can definitely get a look at some great identity graphics included inside the Print section.
The illustrations are excellent and the ultra-clean layout will make your reading experience one of the best. Some of the packaging pages are so real and the products are so perfect that I felt like visiting a museum while reading the book.
Reading the book is improper said because the book itself is structured as a catalog, and apart from the authorís introduction you will not find too much written text or documentation attached to the presented works. The book is clearly an accent on graphics and visuals.


I found this book as an important reference in studying and understanding a foreign visual culture with highly original graphics and different concepts about modern and traditional design.
If you are a designer looking for inspiration and knowledge of the Japanese visual culture and you need a cheaper and more affordable alternative to a flight to Tokyo then this book is a great addition to your collection.

Rares Dragan
25 March 2004

Privacy Policy | Legal Terms | Contact | Site Map

Copyright © 2001-2004 Experimental Magazine. All rights reserved.

Designed and Developed by Rares Dragan.
web hosting sponsored by: